Should Eye Doctors Use Facebook and Social Media?

Regardless of whether you’re a new eye doctor or have been around for decades, Facebook and other social media platforms should be on your radar. By using Facebook, you can position yourself as an expert in the industry and in turn, keep current patents and land new patients. Of course, you don’t want your Facebook page to just say things like “I am the best eye doctor,” or “Become a new patient today!”

The key is to use valuable, engaging content to help current and future patients improve their eye health. Before scheduling a post on Facebook or another social media platform ask yourself whether your post is educational and/or interesting. If the answer is no, rethink your post. Here are some great examples of content you can post on social media:

  • Articles about eyes.
  • Fun facts about eyes.
  • How often patients should see an eye doctor.
  • What patients can expect from an eye exam.
  • Why eye exams are important.
  • New research or studies related to eye health.
  • Specials or giveaways your practice is offering.
  • Infographics and videos on eye development and eye exams.
  • Patient testimonials.

Make sure your social media plan has a good mix of information. Instead of all eye-related articles, include some articles as well as some tips, videos, infographics, and research. If your current and future patients see the same content time after time, they may lose interest and even stop following your page.

While commercials, direct mail, and other types of advertising can be effective, many local eye doctors enjoy the most success with social media. Not only does it work, it’s also very affordable. So, if you’re ready to grow your client base and stand out among other eye doctors in your local area, it’s time to get on Facebook as soon as possible.


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