Gary Vee started off 2016 by answering a few questions on his Snapchat, and one of the most popular questions asked was, “Gary, how do you build an audience on Snapchat?”, it’s a very important question and everyone wants to know, how do you really effectively do this? So, below are his top 3 tips on how to build an audience on Snapchat.
Gary Vee’s Top 3 Tips:
“Talent is the variable to building an audience …You have to put out good content, you have to be interesting enough, good looking enough, smart enough…”. What does this mean exactly? Simply put, be GREAT and confident at what you know and what you do! PLUS, You have to have the ability to communicate with your audience using the tools that are unique to the platform, you have to be able to understand how to use video and pictures on the platform to entice and capture the attention of your audience. Like Gary Vee said, “If you cant communicate with video or pictures get off of the Snap, you’re not going to build an audience”.
Gary Vee referenced his Youtube days and how he spent 2 years building Wine Library TV on that platform before anyone listened. Snapchat is a young and growing platform, and you want to grow with it. The best way to do that is to “Put out content when nobody is listening”. Since content on this platform disappears, I would recommend to download your content from the platform and share it to other social sites so they live on.
Use hacks to get an audience to know your Snapchat Username or Snapcode. Since Snapchat dose not have a “discovery for users” within the platform, Gary recommends to use every other social channel to get people to know you are on Snapchat and where and how to follow you. Add your Snapchat username or Snapcode to everything. Use all your own assets to communicate this. Your Email newsletter, Facebook Fanpage, Persicope, Twitter account, Instagram, “Anything you got to PUSH to follow” — Gary Vee.
He recommends Instagram as a place to start. Find people with big audiences who are looking to sell you exposure to their audience. “People are trying to pimp and make money on Instagram, most of them have their gmail account in their profile” Contact them and tell them you want to promote your Snapchat account. Make sure the people you find are relevant to your brand and target audience.
Another great tip is to ask your current community “who is on snapchat?” and ask them to share your Snapchat account. Also, search for blogs that are relevant in your space and ask to write an article about why your jumping on Snapchat this year. “Its free exposure by giving them content” and don’t forget to make sure you add your snapchat Snapcode or Username at the bottom of that article.
Here is the full Snapchat video if you are interested in watching: https://youtu.be/CtR1jhEcGSg
Snapchat isn’t for every brand or marketer, if your target audience is between the ages of 18 to 35, this is the platform to take advantage of now! I would also recommend reaching out to Snapchat Influencers that you can find on www.Snapchat.codes and www.the11thSecond.com to help build or talk about your brand. Like Gary Vee said, snapchat is growing, now is the opportunity to grow with it. Follow Gary Vee on Snapchat to for more Marketing Tips at Snapchat username GARYVEE
If you’re not connected with me on Snapchat yet, send me a request. My username is ShaunAyala, — I do follow back! =) Talk to you soon!