SEO, or Search Engine Optimization, is the process of improving a website so it will show up higher in search results. This started with Google and has sense morphed into every search engine. If you are an Invisalign provider and hope to add more new patients to your practice, it takes more than just being a great dentist or orthodontist. In most major cities, there are many DSO’s and Corporate Dental Offices that have large budgets that will simply “buy” new patients. To combat this, having the right SEO expert for your website is imperative. Email us at jesse@wojdylosocialmedia.com if you want your dental or orthodontic website to rank higher in search which will lead to more new patients.
How Does SEO Help an Invisalign Provider?
Invisalign is profitable, but only if you can do it at scale. If you are only doing one or two Invisalign cases a week, it likely isn’t worth the time. If you can get over 10 Invisalign cases in a week, it will completely change your business. The way to get new Invisalign patients is to rank #1 for [your city] Invisalign. This is how people moving to the city in which you practice are searching for Invisalign providers. If you aren’t in the top 3 in Google search results, you likely are getting zero (0) new patients from search. If you are #1, you are getting dozens a week.
The value of ranking at the top of Google Search is the intention of the user. The user on Google Search is actively looking for Invisalign, which is why they searched it. Those that are on social media apps like TikTok, Instagram or Facebook are not actively searching for Invisalign. Your ad my make them think about Invisalign but they do not have the intent to buy at the moment they see the advertisement. They have 100% intent to buy when they are searching it.
The challenge with ranking at the top of Google search is the fact that it is not easy. In fact, it could take several months and possibly several years for your practice to rank at the top of Google Search. Fortunately, we have a streamlined plan that can help you rank in an efficient manner. Email us at jesse@wojdylosocialmedia.com to start the process of getting your dental or orthodontic practice to the top of Google Search.
ChatGPT Invisalign Marketing
There is no question that more and more people are going to AI and ChatGPT to find answers related to their health. This has been incredible popular when it comes to chiropractic work or general health. We know that Americans are looking to find answers through a chatbot. WIth this being the case, it would greatly benefit your dental or orthodontic practice to have a large presence on ChatGPT.
Fortunately, the Google Algorithm is very similar to how ChatGPT was created. Google engineers created the Transformer, which is the T in ChatGPT, way back in 2015-2017. Those that understand the Google algorithm prior to 2015 certainly understand how ChatGPT works. This is the value of having an SEO expert that performed SEO on websites prior to 2015. We started our research in 2007 and have continued to hone our skills every single year.
If you want your practice to be cited and referenced in ChatGPT for all Invisalign type questions, email us at jesse@wojdylosocialmedia.com. We will take the necessary steps to ensure that your website is getting more exposure in ChatGPT and all the AI chatbots.