March 27th, 2015 Google Algorithm Update?

On March 27th, 2015 there was a shake up in the Google search results for many niches. In fact, I received the following Google Webmaster Tools chart and it clearly shows a huge drop in traffic starting on March 27th, 2015. Check it out below:


It is quite clear something happened on March 27th. It is important to note that not all websites are hit with an algorithm update penalty when they see a decline in traffic. There are plenty of situations in which a website could receive a manual penalty to see this type of search impression drop. There is no way a website that saw this type of search drop has not received some type of penalty.

All that being said, it is important to remember that unique content and natural links is the natural SEO Google loves. If you are trying to figure out a way to do less work and rank higher you are playing a losing game. Blog spam comments, poor links pointing back to your website and thin content are all reasons your website could be penalized by Google.

Come up with a content strategy that will encourage reputable websites to have the desire to link back to your content. If you are willing to do this you will find that your Google Webmaster Tools chart looks more like this:


If you are looking to SEO assistance please feel free to reach out to me at I have several monthly packages that can help you rank better in search.

Have you seen an adjustment in your traffic in March 2015? Do you think there will be a major Google algorithm update in April 2015?

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Barrett Landberg
Barrett Landberg

Hi, I also noticed this exact same thing in March 2015. However, I can see the Google query traffic drop around March 23rd instead of the 27th… or at least somewhere between March 23rd and the 27th. About 1/3rd of overall query traffic was lost on one of our websites. The website is in the digital files space, i.e. we sell digital files related to website building. I’m pretty certain that the downturn is because of thin content on product pages. We relaunched around January and had doubled our site’s size with digital files that customers can purchase. But the… Read more »