If you’ve recently started a strength training business in Durham, NC or have plans to start one in the future, one of the most important questions you should ask yourself is, “How will I market my services?” After all, your main goal is to get athletes and active individuals in the door so that you can make money and grow your business.
One of the most affordable and effective ways to promote your strength training business is social media. In today’s day and age, athletes are all over various social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
To capture their attention, it’s well worth your time to design a social media plan that positions yourself as the leading strength training business in the area. While you can post some content that is promotional, the key is to be as informative as possible.
The more you can teach potential customers, the more likely you are to land their business. When designing your plan, try to include various tips and tricks that are intended to help athletes maintain a healthy weight, improve their performance, eat healthier, and lead their best life yet.
Put yourself in one of their shoes. If you were an athlete or someone who simply wants to improve their overall health and wellness, wouldn’t you prefer to visit a strength training facility that gave you great advice on social media than one that tried to hard sell and get you to join all the time?
Gone are the days where print ads and direct mail are enough to promote your new business. Regardless of what type of strength training facility you own or manage, social media should be a significant part of your overall marketing strategy. It’s the best (and most cost-effective) way to draw attention to yourself and help your business thrive.